What is the optimization of the conversion rate and why is it crucial?

The conversion rate optimization (CRO) is the process of creating an experience for visitors to your website that will convert them into customers.The optimization of the conversion rate does not aim to generate new leads or generate more traffic, but to make more sales, while the number of visitors is constant. 

Its average conversion rate indicates the success of the web of electronic commerce, which will vary according to the business model, niche, and size of the market, industry, product, and Conversion Rate Optimization marketing services.

 

The conversion process is made up of your business objectives, the actions of the visitor or the client and some tests to determine their performance.Once you determine your goal (what you want to achieve), expect some actions from the visitors to take place.

 

Before starting to optimize a website in terms of conversion rate, you must know your existing status to determine what:

• It should be changed.
• Needs improvements
• It must be removed / added.

There are many ways in which you can affect conversion rates, so there is a complete discipline around CRO, but there are three main areas that you can focus on if you want to improve quickly.

1. Segmentation:

Not all guests to your web site area unit identical. Some area unit simply water sport the online and find your website and you'll ne'er find yourself shopping for. Others notice it as a result of their fascinated by your business, and should wish to shop for on the road. 

Others could notice it as a result of they need to shop for like a shot. By focusing on the conversion of the people that matter to your business, you will see much better results than if you optimize the conversion rate for all visitors as if they were a homogeneous group.

Creating specific content and design for specific audience segments will help you convert those people more efficiently.

2. Content:

Running A / B tests to see what types of copy format and content work best is a great way to improve your conversion rate.

3. Design:

You can also change the way your page is designed to see if more people convert. CRO design tests will include things like color, spacing, alignment, or even page layout.