Conversion Rate Optimization: Conversion optimization technologies

The implementation of the set of tactics necessary for an adequate process of Conversion Rate Optimization requires a series of technologies that help us to test and know the performance of our campaigns, the efficiency of our web or landings and the browsing habits of the users

That is why there are a number of Conversion Rate Optimization tools available to the marketing director. 

Conversion Rate Optimization Tools:

Apart from Google Analytics, which is the tool par excellence, we can mention others such as Omniture (Adobe), Crazy egg, Optimizely, Chartbeat or Clicktale. 

Omniture:

It is a tool for measuring audiences that manages the traffic of our website and offers us data that allows us to make a series of decisions aimed at increasing sales, reducing costs and improving the productivity of our site. The fact that it offers us data in real time makes it possible to make improvement decisions at the moment, highlighting those elements that will be more profitable. 

Crazy egg:

Thanks to this technology oriented to usability, it is possible to obtain heat maps of mouse movement, page scrolling and clicks, which provides us with valuable information about how users navigate our website. 

This allows us to discover the strong points and also the weak ones, favoring a redesign that obtains better results and, therefore, helps us to increase the  Conversion Rate Optimization marketing services.

Optimizely:

It is an A / B Testing and Personalization platform that allows us to better know the users of our site, so that we can improve your browsing experience thanks to the multivariate tests that allow us to understand the starting point and create personalized digital experiences for users. It also includes an analytical service that allows you to make decisions based on the data, in real time. 

Chartbeat:

It is an analytical tool framed within what is known as real time data since it offers data and statistics of users who browse our website in real time, allowing us to execute actions accordingly, improving the browsing experience, which helps increase conversions.

Clicktale:

This technology allows us to observe the steps that the user takes while browsing our website, detecting those parts of the site that are not performing adequately. It offers analysis of clicks, scroll, mouse movements and forms, and makes heat maps or individualized recording of behavior. In addition, it facilitates the creation of funnels or the monitoring of campaigns.