Benefits of online stores and e-commerce

 The creation of an online store became an obligation and not an option for some types of companies, because e-commerce has many benefits for all the actors that participate in it: companies, consumers and society.

The main benefits of electronic commerce are:

1Benefits for companies to have an online store:

·       Global reach:

Electronic commerce allows the elimination of geographical borders at low cost and quickly.

·       Reduction of costs:

The implementation of e-commerce marketing services is much smaller than the implementation of a physical store.

·       The business is always available:

E-commerce solutions allow for availability 7 days a week, 24 hours a day at a low cost.

·       Personalization:

Personalization of customer treatment is achieved quickly and efficiently.

·       Innovation:

Electronic commerce facilitates customer knowledge and innovation in the organization.

·       Proof of products:

You can try new products through campaigns or surveys, reaching a very large number of potential customers and very low costs.

·       Low communication costs:

Companies using the Internet as a communication channel manage to significantly lower their costs.

2      Benefits for consumers of electronic commerce:

·       Ubiquity:

The client can be located anywhere with Internet access and can perform the transaction.

·       More products and services :

 There is a wide variety of products and available on the Internet.

·       Customized products:

The personalization of products or services is very common in e-commerce sites.

·       Immediate shipping :

Digital products are delivered immediately.

·       Information available :

The client has a lot of information at his disposal about the products and services he is interested in buying.

·       Share your experience :

You can use the internet and social networks to communicate your shopping experience.

3      Benefits for the ecommerce society:

·       Reduces pollution :

Electronic commerce prevents consumers from moving to physical stores, which reduces traffic and pollution.

·       Increase coverage :

Virtual services allow more services to reach poor people.

·       Standard life improvement :

The purchase of products and services at a lower price generates a better standard of living for people.

·       Increase access :

Allows people in rural areas to access products that are not available in their geographic location.