Here are some tips that can be useful on how to
create an online marketing strategy for e-commerce:
Trust:
If someone is going to buy in your store you have to
feel that you can trust them and that is something that is perceived with a
clear and clean structure, in addition to a design according to the times in
which we are and the corporate image what you intend to show with e-commerce marketing services.
Multiple payment
systems:
The more payment methods we offer, the more
possibilities the customer will have to buy our products. Nowadays the basic
forms of payment that should appear in your ecommerce are these: credit card,
PayPal and bank transfer.
Responsive
Design:
The influence of mobile devices (smartphones,
tablets ...) when materializing a purchase is huge, so we must facilitate the
display of our online store through them and adapt our content for users to
reach a good browsing experience through mobile devices that facilitates the
purchase.
Web positioning:
Positioning in Google is key for users to find your
website. Nowadays, if you do not appear on Google, you do not exist.
Surely you
have to put yourself in the hands of an expert, but some tips that can help you
improve it are: loading speed of the page, keyword density, write your own
original content, use metatags appropriately and the names of your urls site,
publication in Social Networks, clean HTML code, responsive design ...
Creating a blog:
The frequent update of a blog hosted under the same
domain as our ecommerce, in addition to helping web positioning and increasing
the number of visitors, will help create a brand image and stand out in the
sector in which your business this present.
Of course, we must bear in mind
that a blog needs to be updated with a very high periodicity. It is not good to
have a blog if we do not provide content in it.
No comments:
Post a Comment