The first thing to do
before any optimization action is, of course, to determine the KPIs and monitor
the current activity of the site. You must understand the actions of your
visitors today so you can improve them tomorrow. In this phase, metrics such as
page views, bounce rate, average basket size, etc., are established.
This will be the
baseline to see how you are doing versus your plan and how much you have
improved from the starting point.
Development of testable hypotheses:
After analyzing your
current data you will see what is wrong, what is missing or what can be improved
to achieve a better Conversion Rate Optimization marketing services.
At this stage, verifiable hypotheses are
developed related to some recommendations, changes and offers of proposed
solutions based on the data collected.
Design, implementation and testing:
Based on the KPI
metrics, baseline and hypothesis, in this phase the tests are designed,
starting with the simple and then going into detail.
The tests can make use of
type A / B or multivariate tests. If the results of these tests confirm the
hypotheses, they should be applied to the website.
Conversion tools:
Online purchases
consist of a series of steps, on and off the site. We follow the conversions of
each step with the right tools, to increase the conversion rate and to obtain
the maximum ROI.
To increase sales and
optimize the conversion rate, the conversion tools can help you in:
•
Automatic user
segmentation
•
Customize the
entire shopping experience.
•
Engage customers
in the long term.
The commitment is an
indicator of loyalty and can be improved by increasing the number of products
visited, the time spent on the website and the generation of returning
visitors.
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