Trends in Content Marketing for this year

We entered the last straight of the year and the time has come to start preparing for the trends in Content Marketing that will win during 2018. 

More live broadcasts:  
The audiovisual format has monopolized most of the Internet traffic during this 2018, and it seems that the trend will continue in 2018, increased by the boom of live broadcasts.
   
Studies ensure that live videos are viewed up to 3 times more than previously recorded. Social platforms have a lot to do, by giving more scope to this format and even alerting users when a brand they are following is broadcasting live.
   
Facebook Live, Instagram Stories, Periscope and videos in YouTube Streaming, are the options that currently exist to show events, conferences or product launches live through social networks with Content Marketing by Networks Trend.
   

Increase in mobile video advertising: 
 According to Recode, mobile video advertising will grow 49% , while it is expected to decline on other platforms. 
  
If the video is the preferred format for the users and the mobile is the platform with the most times accessing the Internet throughout the day, it is logical that both trends are combined and attract the attention of advertisers. 
   
Adapting the video to the mobile will become, therefore, more and more essential and can be done following these simple recommendations: 

• Make shorter videos so they can be viewed without taking too much time from the user.
• Add subtitles and make them understand even if they look without sound. 
• Put the important thing at the beginning of the video in case it is not displayed in its entirety.
• That the image of the brand is also recognizable from the beginning of the video.
• Adapt them to the specifications of each of the platforms so that they are integrated with the rest of the content and do not weigh much, although they lose some quality, so that they do not consume much data from users.