Optimization In Conversion Rates

Conversion rate optimization supports site performance by improving the proportion of site visitors converted to real customers. CRO also helps increase sales, through-click rates and other undefined goals without having to increase the amount of traffic that reaches your website.

What is it for?

This has to do with increasing the conversion rate. A conversion not only refers to a sale, they can also be subscribers or any other type of action for which the site was created. To do this, the CRO technique (rate optimization conversion or conversion rate optimization) combines different disciplines that test the purchase process / or the specific action to be performed by users.

CRO team is made up of specialists in User Experience (focusing on the user experience), Web Analytics (Web Analytics) and SEO (Search Engine Optimization). The beginning of the Conversion Rate Optimization marketing services technique starts from the user's capture to continue with all those interactions that he performs on the website.

Advantages of implementing CRO techniques on your website:

CRO advantages that I highlight below: 

·       It allows you to better understand your customers:

Through this tool you will be able to know better who they are and what they want to be able to offer them something more precise and market your products or services more effectively. 

·       You will get more clients:

By understanding them better, you will offer them a purchase / acquisition experience more adjusted to their needs and, therefore, you will obtain more clients. 

·       More customers means more income for you :

That is, if your conversion rate was 5%, since that number is a benefit of X amount of money, by increasing the conversion rate to 10%, your income also doubled.

·       It is a difficult tool to discover by competitors :

That is, it becomes your secret weapon. Being a technique that embraces your most specific environment, your competitors will not know exactly what you are doing to achieve more conversions.