The Best SEO Courses of 2018 (Free or Paid)

There are 2 types of people: 
 

1.     Those who like to learn by themselves:

           Searching the internet, asking friends, and testing a lot.

2.     Those who prefer to take courses:

         Where they already absorb the essentials to be applied through the experience of those who  have gone through it, and put everything into practice, avoiding errors of beginners. 

                            Proven SEO: Mini-course SEO

This mini course has been divided into 4 classes. Made with a focus on beginners and intermediaries, Proven SEO can be watched for free - and it also has a more complete paid version:

1. Introduction to SEO: 

An accurate explanation of how search engines work, showing how Google does to choose which page to rank within a particular domain, and how keywords are determine.

2. Architecture: 

 In this lesson you learn the importance of having a correct structure in a website, so that the juice link can flow naturally through all the pages and seo course in Lahore.

3.Content : 

 Content is a key piece to please the user, and this free video shows exactly how to write a post in a format so that it can compete in the top 3 positions in the ranking. 

4. Backlinks: 

The most important of all the course, is made in a webinar of 1h30 where the fundamentals are passed in an extremely didactic way about backlinks. 

Links are the number one factor in Google's algorithm, and the example used in the course is fantastic to understand this importance. 

                          Free SEO Course in 7 Lessons

                          This free SEO training was divided into 7 classes described below.

• SEO & Keywords:You will learn how to choose and optimize keywords (also called keywords) correctly.

• SEO On-Page:This class will show you the fundamentals to perform an internal optimization of a website, also called onsite or onpage.

• Immediate indexing:This step is important for those who do not know how to use Google Search Console, where they will be shown how to do site indexing step by step.

• SEO Off-Page:Here you will receive tips from tools that do an external analysis of your site, indicating what can be improved in the structure of it.

• Black Hat SEO:A basic description of how to identify whether or not websites were punished by Google, and the importance of using good quality links every time.

• SEO rankings factors:Google is based on a rather complex algorithm with hundreds of factors, and in this lesson you will learn some of them (regardless of the relevance of each).

• Internal Pages Authority:A guide for you to properly perform internal linking and use important anchors to strengthen the authority of your site.

What is the optimization of the conversion rate and why is it crucial?

The conversion rate optimization (CRO) is the process of creating an experience for visitors to your website that will convert them into customers.The optimization of the conversion rate does not aim to generate new leads or generate more traffic, but to make more sales, while the number of visitors is constant. 

Its average conversion rate indicates the success of the web of electronic commerce, which will vary according to the business model, niche, and size of the market, industry, product, and Conversion Rate Optimization marketing services.

 

The conversion process is made up of your business objectives, the actions of the visitor or the client and some tests to determine their performance.Once you determine your goal (what you want to achieve), expect some actions from the visitors to take place.

 

Before starting to optimize a website in terms of conversion rate, you must know your existing status to determine what:

• It should be changed.
• Needs improvements
• It must be removed / added.

There are many ways in which you can affect conversion rates, so there is a complete discipline around CRO, but there are three main areas that you can focus on if you want to improve quickly.

1. Segmentation:

Not all guests to your web site area unit identical. Some area unit simply water sport the online and find your website and you'll ne'er find yourself shopping for. Others notice it as a result of their fascinated by your business, and should wish to shop for on the road. 

Others could notice it as a result of they need to shop for like a shot. By focusing on the conversion of the people that matter to your business, you will see much better results than if you optimize the conversion rate for all visitors as if they were a homogeneous group.

Creating specific content and design for specific audience segments will help you convert those people more efficiently.

2. Content:

Running A / B tests to see what types of copy format and content work best is a great way to improve your conversion rate.

3. Design:

You can also change the way your page is designed to see if more people convert. CRO design tests will include things like color, spacing, alignment, or even page layout.

How to sell services in electronic commerce

 If your company is dedicated to providing services, we give you some tips to sell them through the Internet. 
 

 What steps should we follow to offer our online services?

• The choice of the target audience.
• Each service offered will have a Landing Page.
• There will be a broad and detailed explanation of the service.
• Enhance the confidence of customers.
• Make the offer of services by packs with pre-established prices and that are adapted to our target.
• Ensure that customers are satisfied with the services and wish to repeat the purchase.

                                      What should I take into account?

One of the main objectives is to get the trust of our customers, since it is a service that can be more complicated, so the trust stamps and the experiences of previous clients who post positive comments on social networks or on the web will help us. In addition to an extensive description of the e-commerce marketing services offered. 

It is also very important to contact future clients and create a wide and varied portfolio of clients whether through social networks, online or even personally. 

It is also interesting to see under the services by packs at a certain price according to the amount of services offered and make them more tangible, it is better that way instead of offering customized services, although within the pack there is the possibility of making changes according to the needs of the client; It is also convenient to make the closing of the sale in a more personal way either through telephone contact or through email. 

It is convenient to have a place to manage the business, in addition to establishing a schedule of customer service. 

It is very important to make a budget in which the minimum deviations appear; because although the possession of an online store is less expensive than a physical store, we must take care of that aspect.

Finally, we must remember that most key concepts to sell products can be used for the sale of services.

5 Content Marketing Trends for 2018

The fatigue of the content has been consolidated and is creating a very real problem for companies that understand the importance of content marketing but are not able to carry out an effective strategy.

In today's post we tell you the 5 most important Content Marketing trends you should follow in 2018 to make sure that your efforts get the right performance. 

1. Machine learning:

Machine learning is a subset of artificial intelligence. It implies the use of computer algorithms to obtain knowledge from data and information entered. As more data and information are collected, machines learn and produce different products based on a variety of factors such as patterns and trends. 

For content marketing, tools are being developed that help publishers create the most appropriate content for specific audiences. When a company can publish the perfect content and make it available to the right audience at the right time, conversions naturally increase. 

2. Publish co-created content:

Why rely solely on your own ability to create content and promote it when you can partner with someone else to do so? 

Publish content in association with another person or company that can help you increase your reach. 

Get in touch with other companies with your same target audience and ask them if they want to partner with you to create and promote useful content. You will share the workload and the benefits will be doubled. 

3. Pay to play:

A Content Marketing by Networks Trend strategy will be more successful if you combine it with a Facebook Ads campaign, or with other strategies. To promote your content you will have to invest in advertising, as well as tools and manpower. 

4. Update old content:

You do not always have to create new content. Many companies and online publishers are having a great success updating the old content. Updating old content not only positively affects the search engine rankings for that content, it also ensures that more people see it. 

It takes less time to update an old piece of content than to create a new one, so check your previous content and look for good post that can be revived with a simple update.

5. Be more specific:

The content that provides basic information is everywhere. If you want your content strategy to be successful and work for your business, you need to deepen more than others. Think about what the next step is after someone learns or completes the basic steps. Be specific and give the audience more than you can find anywhere else.