The perfect conversion optimization strategy

Monitor and establish a baseline:

The first thing to do before any optimization action is, of course, to determine the KPIs and monitor the current activity of the site. You must understand the actions of your visitors today so you can improve them tomorrow. In this phase, metrics such as page views, bounce rate, average basket size, etc., are established. 

This will be the baseline to see how you are doing versus your plan and how much you have improved from the starting point. 

Development of testable hypotheses:

After analyzing your current data you will see what is wrong, what is missing or what can be improved to achieve a better Conversion Rate Optimization marketing services.

 At this stage, verifiable hypotheses are developed related to some recommendations, changes and offers of proposed solutions based on the data collected.

Design, implementation and testing:

Based on the KPI metrics, baseline and hypothesis, in this phase the tests are designed, starting with the simple and then going into detail. 

The tests can make use of type A / B or multivariate tests. If the results of these tests confirm the hypotheses, they should be applied to the website.

Conversion tools:

Online purchases consist of a series of steps, on and off the site. We follow the conversions of each step with the right tools, to increase the conversion rate and to obtain the maximum ROI. 

 

To increase sales and optimize the conversion rate, the conversion tools can help you in: 

•                  Automatic user segmentation

•                  Customize the entire shopping experience.

•                  Engage customers in the long term.

The commitment is an indicator of loyalty and can be improved by increasing the number of products visited, the time spent on the website and the generation of returning visitors.

Online marketing strategy for electronic commerce

Here are some tips that can be useful on how to create an online marketing strategy for e-commerce:

Trust:

If someone is going to buy in your store you have to feel that you can trust them and that is something that is perceived with a clear and clean structure, in addition to a design according to the times in which we are and the corporate image what you intend to show with e-commerce marketing services.

Multiple payment systems:

The more payment methods we offer, the more possibilities the customer will have to buy our products. Nowadays the basic forms of payment that should appear in your ecommerce are these: credit card, PayPal and bank transfer.

Responsive Design:

The influence of mobile devices (smartphones, tablets ...) when materializing a purchase is huge, so we must facilitate the display of our online store through them and adapt our content for users to reach a good browsing experience through mobile devices that facilitates the purchase.

Web positioning:

Positioning in Google is key for users to find your website. Nowadays, if you do not appear on Google, you do not exist. 

 Surely you have to put yourself in the hands of an expert, but some tips that can help you improve it are: loading speed of the page, keyword density, write your own original content, use metatags appropriately and the names of your urls site, publication in Social Networks, clean HTML code, responsive design ...

Creating a blog:

The frequent update of a blog hosted under the same domain as our ecommerce, in addition to helping web positioning and increasing the number of visitors, will help create a brand image and stand out in the sector in which your business this present. 

Of course, we must bear in mind that a blog needs to be updated with a very high periodicity. It is not good to have a blog if we do not provide content in it.

Trends in Content Marketing for this year

We entered the last straight of the year and the time has come to start preparing for the trends in Content Marketing that will win during 2018. 

More live broadcasts:  
The audiovisual format has monopolized most of the Internet traffic during this 2018, and it seems that the trend will continue in 2018, increased by the boom of live broadcasts.
   
Studies ensure that live videos are viewed up to 3 times more than previously recorded. Social platforms have a lot to do, by giving more scope to this format and even alerting users when a brand they are following is broadcasting live.
   
Facebook Live, Instagram Stories, Periscope and videos in YouTube Streaming, are the options that currently exist to show events, conferences or product launches live through social networks with Content Marketing by Networks Trend.
   

Increase in mobile video advertising: 
 According to Recode, mobile video advertising will grow 49% , while it is expected to decline on other platforms. 
  
If the video is the preferred format for the users and the mobile is the platform with the most times accessing the Internet throughout the day, it is logical that both trends are combined and attract the attention of advertisers. 
   
Adapting the video to the mobile will become, therefore, more and more essential and can be done following these simple recommendations: 

• Make shorter videos so they can be viewed without taking too much time from the user.
• Add subtitles and make them understand even if they look without sound. 
• Put the important thing at the beginning of the video in case it is not displayed in its entirety.
• That the image of the brand is also recognizable from the beginning of the video.
• Adapt them to the specifications of each of the platforms so that they are integrated with the rest of the content and do not weigh much, although they lose some quality, so that they do not consume much data from users.